FRACTIONAL & ADVISORY
Senior strategic creative direction, without the headcount.
Twenty years of brand strategy and creative direction across African and global markets, embedded in your team on a retained, project or advisory basis.
Who it’s for
Organizations entering or growing in African and diaspora markets.
Agencies and in-house teams without a senior strategist for a repositioning or major pitch.
Institutions and foundations turning programmes into brands, platforms or experiences.
Ways to work together
Retained
1–2 days a week · 3 months minimum
Join briefs, shape strategy and guide creative teams as part of your team.
Project
4–10 weeks · defined scope
Positioning, brand architecture, platform or experience strategy, or pitch strategy.
Advisory
About half a day a month
Review briefs, challenge assumptions and sharpen direction.
Background
VCU Brandcenter. U.S. agency strategy on GM/Chevrolet, MINI Cooper and IKEA. Brand and experience work for Visit Rwanda, RwandAir, Bloomberg Philanthropies, Heineken, Coca-Cola and Marriott. Managing partner and co-founder of The Brief.