The business-development, brand and partnership framework for a commercially viable women’s league, launching in 2028.

An accessible local food brand, named in 2011 and revamped by the same client fourteen years later.

Naming, messaging and structure for a conference that valued Rwandan coffee as culture and enterprise. Funded by Bloomberg Philanthropies.

Program and messaging architecture that gave audiences a coherent account of Africa’s path to AI leadership.

Moving the national tourism brand from promotion into licensed use across businesses, products and visitor experiences.

The original narrative and commercial decks that defined BK Arena, Zaria Court and Amahoro Stadium as one ecosystem.

A brand experience at the 26th Commonwealth Heads of Government Meeting that made the coffee value chain visible. Funded by Bloomberg Philanthropies.

Communications and design direction when Sustainable Growers was named one of 50 Global Best Practice Programmes.

A brand platform for a social enterprise powered by over 30,000 women coffee farmers, funded by Bloomberg Philanthropies.

A national-park retail experience that placed women-led coffee within the gorilla-tourism journey.

A one-stop financial hub balancing digital self-service with personal banking and Rwandan hospitality.

Creative direction and brand strategy for a cooperative’s move to commercial banking.

Experience strategy for AIMS’ flagship campus in Kigali Innovation City.

Concept and design direction for the summit where seven heads of state adopted the Smart Africa Manifesto.

Co-creating Rwanda’s first youth brand: a media platform made by girls, for girls.

Interiors and livery for RwandAir’s inaugural nationally owned fleet of four aircraft.

Rwanda’s first barista-led café brand, built to make coffee part of daily life at home and a symbol of the country abroad.