Global stage · Coffee
Expo 2020 Dubai: women-led sustainable agriculture
Communications and design direction when Sustainable Growers was named one of 50 Global Best Practice Programmes.
One of 50 Global Best Practice Programmes
As Brand Director for Question Coffee and Sustainable Growers, Deborah led all communications and design direction for Expo 2020 Dubai, where Sustainable Growers was named one of 50 Global Best Practice Programmes.
She designed the café and food-court coffee experiences and wrote presentations for leaders, including “Unearthing Solutions for the Future of Food.” Bloomberg Philanthropies, Sustainable Growers’ long-standing partner, helped open hotel and national-park markets to women-grown coffee.
The Expo gave those women farmers a global stage, telling a story backed by results: a 47% rise in women-grown coffee sales during the pandemic and 215+ baristas certified, opening doors to international buyers and partners.
Deborah Kakoma, strategic creative director. Interested in work like this? Work with Deborah.