Media · Youth brand
Nike Foundation Girl Effect: Ni Nyampinga
Co-creating Rwanda’s first youth brand: a media platform made by girls, for girls.
Known by 79% of Rwandans
As Assistant Creative Director at Creative Communications, Deborah co-created the Girl Effect Ni Nyampinga name, logo and visual language, editorial, photography and campaign development with the Nike Foundation, Girl Effect and DFID: a Rwandan media platform made by girls, for girls aged 12–19.
She led art and editorial direction for its quarterly Kinyarwanda and English magazines, from content and copy to illustration, translation and print quality, as the account grew into outdoor, radio and video.
Today, Ni Nyampinga is Rwanda’s first youth brand, known by 79% of Rwandans and reaching 3.6 million people regularly through its magazine, radio shows and digital platforms. She continues to advise on its creative and cultural direction.
Deborah Kakoma, strategic creative director. Interested in work like this? Work with Deborah.