Sport · Commercialization
FIBA Africa Women’s Basketball League Africa
The business-development, brand and partnership framework for a commercially viable women’s league, launching in 2028.
Launching September 2028
Deborah is currently designing the business-development, brand and partnership framework for FIBA Africa’s Women’s Basketball League Africa to launch as a commercially viable platform in September 2028.
The work turns a competition into a commercial and cultural platform for women’s sport, creating a clearer proposition for sponsors, media, fans and host markets while expanding the visibility and long-term value of African women’s basketball.
Deborah Kakoma, strategic creative director. Interested in work like this? Work with Deborah.