Brand system · Coffee
Question Coffee + Sustainable Growers
A brand platform for a social enterprise powered by over 30,000 women coffee farmers, funded by Bloomberg Philanthropies.
30,000+ women coffee farmers in three countries
Question Coffee first asked Deborah for a packaging redesign. The deeper issue was not the bag, but the absence of a clear system connecting the consumer-facing social enterprise café brand with its parent organization, Sustainable Growers.
Deborah expanded the brief into identity, positioning and messaging, creating a platform that could work across products, retail spaces, partnerships, training, masterclasses and events.
The result gave a social enterprise powered by over 30,000 women coffee farmers in Rwanda, Congo and Tanzania a clearer public expression, and a shared story for related initiatives across markets in the region, the UAE and the United States. The work was funded by Bloomberg Philanthropies.
Deborah Kakoma, strategic creative director. Interested in work like this? Work with Deborah.